marketing local small business

Cheap (but Effective!) Marketing Techniques for Your Local Small Business

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Marketing your business enables you to get customers and thus ensure the success of your business. Marketing is often all about spending money to get money and therefore for big businesses this is not usually an area of much concern as they have enough of a marketing budget.

For a small business with little or no marketing budget, that should not really be a big worry too. The reason being that it is possible to still effectively market your business in a cheaper manner.

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Since as a small business you may not be in a position to spend on radio ads, mass mailings, and billboards, you are required to find marketing techniques that are not only cheap but also effective. Consequently, here are some of the inexpensive and effective marketing techniques for your small business.

I. Creating a Professional-Looking Website.

If your small business does not have a professional website then you have to create one. Having a professional website helps for the purpose of enhancing the online visibility of your business and establishing credibility. Having a website is also important because it can be accessed from any location of the world as long as there is a reliable internet connection.
To ensure that people see the site for possible access; you can simply add the address of the business website in pamphlets and brochures. Moreover, you are required to list your particular business in virtually all web directories to increase the chances of your business being found.

II. Awesome business cards.

Professional business cards for your business should be dished out to any possible person you come into contact with. Every handshake should be accompanied by a business card. A business card is able to inform potential customers about the presence of your business and also provide the contact or location details that they may need.

III. Social media marketing

There are various social media platforms available including Facebook, Twitter, and Instagram. Therefore, as a small local business, you have to harness their potential as marketing channels.

Social media channels allow you to interact with your customers and avail or promote your products or services. Facebook, Twitter, and YouTube are top social media marketing channels that allow paid advertising. You are able to set your ads to target an audience that is specifically based on online behavior, location, sex, age, and other factors.

IV. Become a regular radio guest

There are many radio channels that exist and you can be a regular guest in any radio station that you choose for the purpose of promoting your business to potential customers. Radio still presents a cheap and effective means of marketing compared to other marketing channels including television.

V. Email marketing

Email marketing is often described as the cornerstone of online or digital marketing. Email marketing can enable you to not only to entice potential customers to engage with your business but also to maintain existing customer relationships. A new website visitor can be enticed to sign up for a newsletter by providing a bonus content, a webinar seat, a free trial service or a coupon for subscribing.

VI. Partnering with other businesses

It is a fact that singular effort is not as effective when compared with teamwork. By two businesses combining their resources, they would be in a better position to achieve things that they may not have been able to accomplish on their own.

It is advised that you partner with a business operating in your local area. The goal is that you are able to agree on an arrangement that is mutually beneficial to both parties. For example, free coffee vouchers can be offered by a coffee shop to customers of a plumbing company.

VII. Speak at local events

Speaking at popular events in your local area can help in establishing and maintaining your business as an authority. You can start by speaking at smaller events and mastering your public speaking art to be able to eventually get invitations to speak at events that are larger.

Other types of events that can provide you with a great platform for speaking include schools, churches, business networking groups, and local clubs.

VIII. Publish great and relevant content

You can publish great content on your business blog or website and link to the content shared on the different social media accounts of the business. Great content will encourage more sharing from one reader to another and thus increase the marketing of your business. If you cannot write great content then you can use the service of a member of your team or even use the services of the many freelance writing websites available.

In conclusion, whether you choose online or offline marketing techniques such as the ones provided here, one thing you are guaranteed is that your local business will be able to attract new clients and customers. It is also important to note that the techniques offered here are not exhaustive and the ones you choose to use may depend on your particular business niche.

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The Best Websites to Help you Save Money on your Small Business.


Useful Websites That Will Get Your Small Business To Grow.

According to the latest research, most customers prefer to search for your business online instead of walking straight into your store. Even if you mainly operate from a physical store, majority of your potential customers first visit your website before they purchase. Bottom line is, online presence is very important to your business.

However, setting up a website can be a daunting task especially if you don’t have the technical know-how. From coding to hiring a web developer/designer, you could find yourself spending a lot of your valuable time and money.

That said, there are several website builders than can go a long way to solving all these problems. A great website is one that takes less time to create and at an affordable price. This way you will save the money you would have paid the developer and invest it in your business. Read on as we take you through the best websites to help you save money on your small business.

1. WordPress

You’ve probably heard something about WordPress. With 26% of the world’s web running on WordPress it should be among your first options. It’s easy to use, scalable and flexible making it the best website builder for beginners or professional developers alike. WordPress comes with about 350+ templates which you can easily customize with your own images, logos, fonts and more.

Quick Note: WordPress is actually a free online application that you can download onto your website. But you’ll need to have your own domain name and web hosting plan. If you’re not comfortable setting it up yourself, they offer ‘’, where WordPress is your hosting company and you can handle everything through them.

Pricing: You’re better off with the premium plan ($8/month) because you’re an entrepreneur although there are other free plans. For better services, you can opt for the Business plan ($25/month).

2. Squarespace.

If you want a professional-looking website that is easy to build, look no further because Squarespace has you sorted. Its templates are beautifully designed and will offer real visual appeal to your customers. However, it doesn’t offer much visual customizability like the other small business web builders.
Pricing: You’ll have to pay only $18/month for their Business plan and enjoy the variety of features suitable for your small business.

3. Wix.

If you’re looking for unlimited supply of design templates, then Wix is a definite must-have for your small business. You can also sort their wide array of design templates through categories such as business, videography, photography, restaurant and foods, and so on depending on your business needs. To make it better, you simply have to drag-and-drop to build your website and it also has mobile capabilities.
Pricing: Apart from offering free services of unlimited pages, web hosting and templates, they also offer you subscriptions tailor-made for business. These include: Business Basic ($20/month), Business Unlimited ($25/month) and Business VIP ($35/month).

4. Shopify.

If you’re running a small online store/eCommmerce site, simply go for Shopify because it’s specifically made to handle online business sales. You can link your site to other shopping environments such as Facebook shop or Amazon through an online store. You’ll also get a point of sale system which increases with your subscription level.
Pricing: After a 14-day free trial, you will be required to subscribe to any of the 3 available monthly subscriptions which include: Basic Shopify ($29/month) – recommended if you’re starting up, Shopify ($79/month) – recommended for growing business, and Advanced Shopify ($299/month).

5. Weebly.

Created in 2007, Weebly has been one of the most popular small business website builders. If you’re running a business blog or an online store, then Weebly is the perfect fit for you. Its powerful drag-and-drop editor makes it one of the most customizable services available. You can also access their email marketing services, eCommerce services, SEO functionality and blogging capabilities.
Pricing: Compared to its competitors, its free services are very powerful. Alternatively, you can subscribe with $8/month or subscribe to their Business Tier ($25/month) – which is the most recommended for your small business.

6. Duda.

What make Duda special are the capabilities for desktops, tablets and mobile phones. If you already have a standard desktop website, you can easily convert it into a mobile site. Also, if you don’t have a website yet, you can build one from scratch. Their easy-to-use site builder interface will help you create a well-designed website.

Pricing: There are 3 monthly subscriptions with the cost increasing according to the available features. These subscriptions include; Basic ($14/month), Team ($22/month) and Agency ($74/month). Also, Custom service is available for large company websites which requires additional capabilities.

7. Yola.

If you’re completely new or don’t have any coding skills, Yola is the way to go. With Yola, you require absolutely no code to create your small business website. They offer ready-made professionally designed and customizable templates which you can use to make a free website in minutes.

Pricing: You can go for their free service option or the 3 monthly tiers available. We recommend you go for the monthly subscriptions due to increased support and features. The available tiers include; Bronze ($4.95/month), Silver ($9.95/month) and Gold ($19.95/month).

The summing up.

It’s normal that you’re always busy as a small business owner as you’re looking to grow your business. This is also one of the main reasons why a small business website is very important. However, you don’t have to spend a lot of your valuable funds or precious time to build one. Lucky enough, the above well-priced options will sort your needs out.

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8 Tips on How To Save Money on Your Home Office

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If you’re an entrepreneur or a startup business owner, working from home is an excellent way to keep your business thriving. So having a good home office will make your work-from-home experience satisfying.

The reason for working from home may vary for different individuals. For small business owners who can’t afford leased offices yet or even new moms, having a home office will help you to run your business operations while at home. It also gives you the flexibility of dealing with your home life.

Additionally, a home office will help you to cut down on the costs of running a business such as tax deductibles and commuting expenses.
Planning a home office is simple, and it provides you with a convenient place for running your business. However, you can get carried away or spend more than your budget. The idea of working from home is to cut down on costs. Here are great ways on how to save money in your home office.

Invest in Inexpensive Stationary and Furniture.

Some of the crucial items you need in your office are stationary and furniture. They may include letterhead papers, envelopes, desks, chairs and printing supplies, or any other equipment to help you in your daily activities of running your office.
Whatever stationary or furniture you need, you can get affordable deals on these items from various local and online stores. Before making a purchase, compare the prices offered by different vendors to ensure you select the best deals.
Additionally, you can opt to buy used items. Second-hand stores, garage, store closings, and auctions are great places to buy used products and furniture. The sellers offer valuable items, and it’ll save you the budget of purchasing expensive office desks having similar quality as used commodities.

Don’t Hire Professional Services.

Most service providers are expensive. Do the tasks yourself rather than hiring professionals, and you’ll be able to cut down your costs. Your office space may not need a big, and thus you can consider painting the walls by yourself. Add lively and fresh paint or a sedate.
If you don’t have painting skills, you can retain the appearance of the walls because furniture will cover most of the spaces. Also, refill printer cartridges on your own.
Additionally, instead of hiring furniture assemblers and electricians, do everything yourself. It’ll be a great and fun way of learning new skills, and you’ll save money on these costly services.

Be Creative in Your Space.

Renovating the whole room might be costly. Instead of converting the entire space, use a screen and set off one of the corners for work. However, it’s advisable to choose isolated and limited used spots such as in the basement or attic.

Go Green.

Saving energy is an excellent way to reduce your home office expenses. Look for small computers such as laptops, power saving electric outlets or phone chargers that can save energy. Also, don’t forget to switch off the lights, recycle papers and to unplug chargers when you’re not using them.

Use the Items You Already Have.

Instead of purchasing new office items, look around the house for much-needed equipment. You can find lamps and desks in your attics and spare rooms. Small stationary such as notebooks and staplers might be in your closets, from your past school days.

Decorate Your Home Office Yourself.

The benefit of having a home office is the freedom to implement different ideas when personalizing your office space. Be creative and hang pictures of your friends or family, kid’s art and framed inspiring quotes. These items will save the expenses of buying expensive office decor.

Avoid landlines.

Having landlines in addition to mobile phones is costly and unnecessary. Instead, use your phone to answer all correspondences. You can also opt to buy a printer with scanning capabilities as an alternative to a fax machine.

Reduce Talk Time.

If your business requires many phone conversations, it’s an excellent way to invest in VoIP plans with your clients. Using VoIP platforms such as Skype offers a cheap and convenient voice calling experience. Thus, you’ll be able to reduce cell phone and landline costs.
These tips will help you in saving your home office costs. If you’re initiating a small business setup, these ways on how to save money on your home office will give you the confidence to manage your venture.